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Social Media Marketing for
General Surgeons

Introduction

For general surgeons, social media has become a very useful tool for educating and reaching patients and engaging with them. Given that more and more are looking for medical information online, general surgeons today need to develop a substantial, authoritative presence across most social media platforms. A good social media strategy educates potential patients about surgical procedures and helps them feel better about the surgery, develop trust, and gain credibility in the field.

Medcast Socials specializes in digital marketing of everything related to healthcare, with a special focus on social media for general surgeons. We help ensure you’re getting the most from your online presence when it comes to fostering patient education, engagement, and building trust, not to mention your medical marketing standards are being met.

The value of an authoritative online presence in general surgery

An important aspect of promoting a general surgeon’s reputation and visibility is having an authoritative online presence. Constantly publishing educational content, patient success stories, and expert insights creates the opportunity for the surgeon to have credibility and to be viewed as an authority in their field. With social media, we can directly interact with patients, addressing common concerns and debunking common misunderstandings about various surgical procedures. Increasing patients seeking care because of the confidence behind the transparency.

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Social media is the next frontier in patient communications for care providers. 

Why General Surgeons Need Social Media Marketing

Social media is a crucial platform for general surgeons to increase their scope, train patients, and create a great professional brand. Through digital platforms, surgeons can reach out to their audience, clear myths associated with a procedure, and build trust among potential patients.

Patient Education & Awareness

Patients are often fearful or have questions beforehand about procedures like appendectomies, hernia repairs, and gall bladder surgery. Thus, by using social media, general surgeons can provide clear, evidence-based explanations about the technicality, safety, and success rate of these procedures for patients. Surgeons can also demystify complex surgical procedures by sharing informative articles, explainer videos, and FAQs that help patients make educated decisions when it comes to their health.

Community Engagement

Social media is a platform that enhances the sharing of information by creating a community and platform to ask questions and discuss experiences about the health needs of patients in the practice. Promotional material like patient journey videos, the view of surgery behind the scenes, and a live question and answer section assist in closing the informal communication gap between the surgeons and the clients. Understanding these perceived issues related to recovery, pain, and follow-up care promotes trust and improves the level of satisfaction.

Trust & Credibility

Trust is a highly valued commodity in the healthcare field, and hence, social media also offers general surgeons an opportunity to develop and build trust. This approach allows potential patients to feel more at ease with choosing a surgeon due to the presentation of successful cases, professional milestones, and patients’ testimonials. Through sharing people’s experiences and stories of their incredible change, general surgeons will be able to focus on the success and solution-oriented approach in their practice.

Reputation Management

Any medical practice needs to make sure that its online reputation is good. There is no doubt that online reviews and feedback can, to a large extent, shape the perception of a surgeon. At Medcast Socials, we handle the patient reviews that may require any response, answer them professionally, and ensure that we display positive ratings to construct a credible reputation. Engagement and feedback received through such reviews will show potential patients that the practice is active, patient-oriented, and committed to providing the highest quality of care.

Our Social Media Marketing Services for General Surgeons

1. Social Media Management

We provide services related to Facebook, Instagram, LinkedIn, YouTube, and other social media management services. This includes profile enrichment, relevant posts, audience engagement, and monitoring to ensure your employer branding is alive, professional, and useful. Through response to inquiries and creating engagement, NewWave guarantees a proper relationship between general surgeons and patients.

2. Content Creation & Strategy

Medical content is an important element of forming effective medical communication, and to sustain patients’ attention about general surgery, one should create unique and interesting materials.

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3. Online Reputation Management

We make sure that patient feedback on your practice’s services is closely observed, diagnosed, and controlled. We help to reply to notifications associated with those reviews, address patients’ complaints, and use positive comments to enhance credibility. In addition to that, we ensure that general surgeons deal with any negativity that customers post calmly and focus more on the positive experience that customers have with their services.

4. Performance Analytics

Measuring social media is important as it helps in identifying areas that need improvement in cases of underperformance.

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5. Patient-Centric Approach

There are activities on social media that aim to create awareness and involve the patients as well. On this social media platform, we post information regarding true-life stories of patients, recommendations on how they could get well, voices from different professionals, and myths that need to be discussed. In doing so, we make patients’ concerns and expectations of medical information well-addressed, hence more trust and conversions.

Our Services

Our Proven Work Process

1. Initial Consultation

Our process begins with a consultation where we determine your practice’s objectives, your target market, and your focus procedures. This will assist us in creating the right social media promotional strategy that suits your working goals and type of patients.

2. Customized Planning

To effectively maintain a posting schedule, a content calendar is developed for any special needs that may be identified and met by those interested in the website. Thus, all our material complies with medical marketing guidelines and is also entertaining and informative to the audience.

3. Content Creation

We create timely content such as informative, tutorial, and engaging videos, personal stories, diagrams or drawings, and articles regarding the field. It helps to keep the audience up-to-date and interested.

4. Scheduling & Publishing

Handling the times to post and publish all the content ensures that everything is posted at the best time so that it will attract more followers and interested people.

5. Performance Review

We monitor the level of engagement, observe the audience's behavior, and develop plans according to their efficiency. Coaching sessions keep the progress continuous and show the possible areas for enhancement and addition to the work with the audience expansion.

6. Seamless Integration

The Agency relieves you from all the strains of managing your online presence so that you can concentrate on your patients. Our team makes it our priority to see to it that your overall online marketing suits the professional image that you would wish your practice to portray.

Work process

Step 1: Identifying the Focus Area

The first step of the content strategy process begins with identifying which area to focus on, as you will likely be treating multiple healthcare issues.

To do this, there are three questions to consider:

  1. What do you want to be known for in your practice?
  2. Which type of patient do you want to see more of?
  3. Does it make sense financially?

Using these questions, rank your major areas of expertise.

 

Step 2: Structuring the Patient Journey

Once that’s done, we begin with the first area of focus, breaking it down into four main parts of the patient journey:

  1. Identification – How can the patient recognize the symptoms and know when they should visit a doctor? As you know, most people tend to wait out any pain or discomfort first.
  2. Diagnosis – Here, we discuss how a healthcare practitioner diagnoses the medical issue once the patient comes to you.
  3. Treatment Process – This is where the medical details come in: medications or surgical procedures. Age and co-morbidities often play a role here.
  4. Post-Treatment Life – This is what almost all patients will want to know, as change can be daunting and is a significant factor in their decision-making process.
  5. Bonus – Prevention Techniques – Here, we address questions about how to avoid injury or offer home remedies.

 

Step 3: Why the Q&A Format Matters

All the content is generally in a question and answer format, with 3-4 questions in each section, using language that is most relatable to your patients.

Why Choose Medcast Socials?

Specialized in healthcare marketing

Our target audience for marketing includes general surgeons, and we are used to demonstrating surgical proficiency, patients’ testimonies, and educational material that ensures they earn the public’s trust.

Focus on patient engagement and education

Our goal is to provide patients with relevant content to help them understand the procedures to be taken before, during, and after any surgery in order to build trust with your practice and patients.

Track record with general surgeons and hospitals

Our team is proud to mention that we have worked with many general surgeons and medical facilities and assisted them in enhancing their online visibility and increasing the number of their clients.

Data-Driven Strategies

Marketing analysis and performance metrics help make and improve the marketing campaign for better results. Through our approach, it is possible to advertise healthcare business without compromising the audience’s trust.

Frequently Asked Questions

How do general surgeons benefit from social media?

Social media benefits general surgery by passing on information to patients, building rapport with patients, and marketing its services, hence leading to many people seeking consultations.

What are the best platforms for general surgeons to market their practice?

Social media, including Facebook, Instagram, Linkedin, and YouTube, are recommended since the specialty can share patient success stories, videos, educational content, and live question-and-answer sessions.

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