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For general surgeons, social media has become a very useful tool for educating and reaching patients and engaging with them. Given that more and more are looking for medical information online, general surgeons today need to develop a substantial, authoritative presence across most social media platforms. A good social media strategy educates potential patients about surgical procedures and helps them feel better about the surgery, develop trust, and gain credibility in the field.
Medcast Socials specializes in digital marketing of everything related to healthcare, with a special focus on social media for general surgeons. We help ensure you’re getting the most from your online presence when it comes to fostering patient education, engagement, and building trust, not to mention that your medical marketing standards are being met.
An important aspect of promoting a general surgeon’s reputation and visibility is having an authoritative online presence. Constantly publishing educational content, patient success stories, and expert insights creates the opportunity for the surgeon to have credibility and to be viewed as an authority in their field. With social media, we can directly interact with patients, addressing common concerns and debunking common misunderstandings about various surgical procedures. Increasing patients are seeking care because of the confidence in the transparency.
A strong social media presence additionally propels general surgeons to the head of healthcare conversations and to stay at the head of these conversations, present their expertise, and validate their respective practice’s value. However, unlike traditional marketing, social media provides surgeons with a real-time, interactive platform for responding to patient inquiries, sharing information about the latest advancements, and putting surgeons in the lead within their industry.
Patients are often fearful or have questions beforehand about procedures like appendectomies, hernia repairs, and gall bladder surgery. Thus, by using social media, general surgeons can provide clear, evidence-based explanations about the technicality, safety, and success rate of these procedures for patients. Surgeons can also demystify complex surgical procedures by sharing informative articles, explainer videos, and FAQs that help patients make educated decisions when it comes to their health.
Trust is a highly valued commodity in the healthcare field, and hence, social media also offers general surgeons an opportunity to develop and build trust. This approach allows potential patients to feel more at ease with choosing a surgeon due to the presentation of successful cases, professional milestones, and patients’ testimonials. Through sharing people’s experiences and stories of their incredible change, general surgeons will be able to focus on the success and solution-oriented approach in their practice.
Social media is a platform that enhances the sharing of information by creating a community and a platform to ask questions and discuss experiences about the health needs of patients in the practice. Promotional material like patient journey videos, the view of surgery behind the scenes, and a live question and answer section assist in closing the informal communication gap between the surgeons and the clients. Understanding these perceived issues related to recovery, pain, and follow-up care promotes trust and improves the level of satisfaction.
Any medical practice needs to make sure that its online reputation is good. There is no doubt that online reviews and feedback can, to a large extent, shape the perception of a surgeon. At Medcast Socials, we handle the patient reviews that may require any response, answer them professionally, and ensure that we display positive ratings to construct a credible reputation. Engagement and feedback received through such reviews will show potential patients that the practice is active, patient-oriented, and committed to providing the highest quality of care.
For general surgeons, social media represents the next evolution in engaging and educating patients.
We provide services related to Facebook, Instagram, LinkedIn, YouTube, and other social media management services. This includes profile enrichment, relevant posts, audience engagement, and monitoring to ensure your employer branding is alive, professional, and useful. Through response to inquiries and creating engagement, NewWave guarantees a proper relationship between general surgeons and patients.
Medical content is an important element of forming effective medical communication, and to sustain patients’ attention about general surgery, one should create unique and interesting materials. Our content strategy includes:
We make sure that patient feedback on your practice’s services is closely observed, diagnosed, and controlled. We help to reply to notifications associated with those reviews, address patients’ complaints, and use positive comments to enhance credibility. In addition to that, we ensure that general surgeons deal with any negativity that customers post calmly and focus more on the positive experience that customers have with their services.
Measuring social media is important as it helps in identifying areas that need improvement in cases of underperformance. We provide:
There are activities on social media that aim to create awareness and involve the patients as well. On this social media platform, we post information regarding true-life stories of patients, recommendations on how they could get well, voices from different professionals, and myths that need to be discussed. In doing so, we make patients’ concerns and expectations of medical information well-addressed, hence more trust and conversions.
The first step of the content strategy process begins with identifying which area to focus on, as you will likely be treating multiple healthcare issues. To do this, there are three questions to consider:
Once that’s done, we begin with the first area of focus, breaking it down into four main parts of the patient journey:
All the content is generally in a question and answer format, with 3-4 questions in each section, using language that is most relatable to your patients.
Our target audience for marketing includes general surgeons, and we are used to demonstrating surgical proficiency, patients’ testimonies, and educational material that ensures they earn the public’s trust.
There is no spam–advertisements here – only social media marketing plans that work and are environmentally friendly.
Our team is proud to mention that we have worked with many general surgeons and medical facilities and assisted them in enhancing their online visibility and increasing the number of their clients.
Marketing analysis and performance metrics help make and improve the marketing campaign for better results. Through our approach, it is possible to advertise healthcare business without compromising the audience’s trust.
Social media benefits general surgery by passing on information to patients, building rapport with patients, and marketing its services, hence leading to many people seeking consultations.
Social media, including Facebook, Instagram, LinkedInLinkedin, and YouTube, are recommended since the specialty can share patient success stories, videos, educational content, and live question-and-answer sessions.
