Our Service Process

At Medcast Socials, we specialize in providing dynamic social media solutions that are meticulously designed to elevate your professional image and establish you as a leading authority in your field. Our comprehensive management services are delivered over a period of 12 months, ensuring consistent and impactful online engagement that resonates with your patients and peers.

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Social media is the next frontier in patient communications for orthopedic care providers.

1. Social Media Management

We manage your accounts end-to-end, including content creation, scheduling, and audience engagement, to ensure a consistent and professional online presence.

2. Content Creation & Strategy

Our team designs high-quality, personalized content that aligns with your brand. From educational posts to engaging videos, we craft strategies to connect with your audience and foster trust.

3. Online Reputation Management

Protect and enhance your online image. We monitor feedback, respond to reviews, and maintain a credible online presence that builds patient confidence.

4. Analytics & Performance

Stay informed with regular updates on your social media performance. Using data-driven insights, we fine-tune strategies to maximize your reach and engagement.

5. Patient-Centric Approach

Protect and enhance your online image. We monitor feedback, respond to reviews, and maintain a credible online presence that builds patient confidence.

Work Process

Step 1: Identifying the Focus Area

The first step of the content strategy process begins with identifying which area to focus on, as you will likely be treating multiple healthcare issues. To do this, there are three questions to consider:

What do you want to be known for in your practice?
Which type of patient do you want to see more of?
Does it make sense financially?

Step 2: Structuring the Patient Journey

Once that’s done, we begin with the first area of focus, breaking it down into four main parts of the patient journey:

Identification – How can the patient recognize the symptoms and know when they should visit a doctor? As you know, most people tend to wait out any pain or discomfort first.
Diagnosis – Here, we discuss how a healthcare practitioner diagnoses the medical issue once the patient comes to you.
Treatment Process – This is where the medical details come in: medications or surgical procedures. Age and co-morbidities often play a role here.
Post-Treatment Life – This is what almost all patients will want to know, as change can be daunting and is a significant factor in their decision-making process.
Bonus – Prevention Techniques – Here, we address questions about how to avoid injury or offer home remedies.

Step 3: Why the Q&A Format Matters

All the content is generally in a question and answer format, with 3-4 questions in each section, using language that is most relatable to your patients.