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In the world of plastic surgery, first impressions don’t start in the consultation room they begin online. Patients are actively researching procedures, comparing results, and looking for surgeons they can trust. Without a clear and strategic content approach, even the most skilled surgeon can remain invisible in a crowded digital space.
At Medcast Socials, we specialize in creating tailored content strategies for plastic surgeons who want to grow organically, ethically, and effectively. Our strategies aren’t just about posting frequently they’re about posting with purpose. We help you position your practice, educate your audience, and convert interest into action through strategic content.
Plastic surgery is intimate and personal, and patients want to know that you understand and will meet their needs, not just that you’re credentialed. Your content strategy needs to not only build trust but also educate in a way that’s digestible and consistent across your platforms and the web at large. Plus, it’s time we stopped thinking that digital presence is window dressing and started ensuring it matches the reputation we build in person.
No ad spend necessary. By educating, engaging, and connecting through meaningful content, you naturally attract your ideal patients.
Patients often spend weeks or months researching before booking. A well-structured strategy ensures they find answers, reassurance, and proof of your credibility at every touchpoint.
No more wondering what to post or when. With a content strategy in place, you stay focused on surgeries we handle the planning.
From surgical explanations to recovery tips, your content becomes a professional reflection of the high standards you bring to your work.
Content strategy is the next frontier in patient communication for plastic surgery practices.
We help define your unique digital identity whether you’re focused on reconstructive surgery, aesthetics, body contouring, or facial procedures. Your tone, message, and visual style are aligned with your core values and patient base.
We organize your content into focused pillars such as before-and-after results (following ethical guidelines), procedure education, patient testimonials, recovery tips, expert insights, and highlights of surgical innovations. These pillars keep your content varied, engaging, and strategically aligned with what patients are actively seeking.
Every social channel has a different role to play. We develop tailored content plans for Instagram, Facebook, YouTube, and LinkedIn so you can reach the right people with the right message, in the right format.
We create monthly or quarterly content calendars, complete with topics, captions, creative formats, and posting schedules. This keeps your content organized, intentional, and consistent.
We align your content with patient decision journeys so each piece serves a purpose, whether it’s to build awareness, encourage inquiries, or support post-op care.
The first step of the content strategy process begins with identifying which area to focus on, as you will likely be treating multiple healthcare issues. To do this, there are three questions to consider:
Once that’s done, we begin with the first area of focus, breaking it down into four main parts of the patient journey:
All the content is generally in a question and answer format, with 3-4 questions in each section, using language that is most relatable to your patients.
We specialize in healthcare marketing and have deep experience working with plastic and cosmetic surgeons. We know how to translate clinical expertise into relatable, engaging content.
We don’t chase trends or inflate numbers. We build sustainable growth through high-quality, HIPAA-compliant content that aligns with your values and profession.
We don’t just manage social media we build intelligent, data-backed strategies that grow your digital presence and influence over time.
Whether you want full-service content delivery or strategic consulting for your in-house team, we offer flexible plans tailored to your workflow.
We recommend 3–5 high-quality, strategic posts per week, supported by stories, reels, and long-form video content where relevant.
Patient testimonials, before-and-after (with consent), expert Q&A, and educational explainer posts tend to perform well. We align formats to fit your goals.
We offer both. You can opt for a full content strategy with production support (visuals, captions, scheduling) or strategy-only services if you have an internal team.
